Managing Your B2B Website

The Scenario

You need a professional B2B website for your company — product pages, service descriptions, company information — but don't want to deal with a separate CMS or web development. Buyer24 lets you build and manage your website directly from the platform.

Getting Started

Navigate to Settings → Website Management to access the website builder.

From here you can:

• Create and edit pages
• Manage your site layout and navigation
• Generate content with AI assistance
• Publish changes to your live site

Tip: You can also ask the AI assistant to make website edits in plain language — for example, "update the About page to mention our new ISO certification" or "add a page describing our logistics services." The assistant drafts the change for you to review.

Creating Pages

1. Click New Page
2. Enter a page title and URL slug
3. Write your content or use AI Generate to create a professional draft based on a brief description
4. Set the page's position in your site navigation
5. Click Publish

AI Page Generation

For each page, you can provide a brief description of what the page should cover, and the AI generates:

• Professional copy tailored to your industry
• Structured sections with headings
• SEO-friendly meta descriptions and titles

Review and edit the generated content before publishing.

Layout & Navigation

The layout synchronization feature keeps your site navigation consistent:

• Add pages to your main navigation menu
• Reorder pages by dragging them in the layout editor
• Group pages under dropdown menus for organized navigation

Changes to the layout are reflected across all pages automatically.

Tips

• Start with your most important pages — Company overview, key products/services, and a contact page cover 80% of what B2B visitors look for.
• Use AI generation as a starting point — The AI produces solid first drafts, but your industry expertise makes the content truly valuable. Edit to match your voice.
• Keep navigation simple — B2B buyers want to find information fast. Five to seven main navigation items is ideal.
• Make small edits conversationally — For quick copy changes, asking the AI assistant is often faster than opening the page editor.